Web+2.0+-+Chapter+6

p. 119 - " School administrators---and not teachers-- set the tone for Internet use at school." "In addition, district and school administrators need new skills, the same ones that business leaders must have today..." [|Education Competencies from Microsoft]

Use New Tools -- emphasis on blogging

(from [|www.dangerouslyirrelevant.org])
 * 12 Reasons for an Administrator to Blog**
 * 1) Sharing news and events
 * 2) Progress monitoring - external communication
 * 3) Status alerts (snow days)
 * 4) Marketing -- create buzz
 * 5) Public relations-- bypass local media and get your own version of the story out
 * 6) Community building
 * 7) Customer relations
 * 8) Branding
 * 9) Creating "customer evangelists"
 * 10) Thought leadership
 * 11) Advocacy
 * 12) Replace the school website

Wikis are useful for sharing docs

Question: Do administrators have to be tech-savvy to be effective tech leaders? Answer: No, but need to be able to "facilitate a shared vision for technology in their school organization and mobilize staff and the local community into putting resources and efort into that vision." Harder when admins don't have a good "feel" for tech, but can certainly learn by watching others
 * Scott McLeod - Effective Technology Leadership**

Other things to consider Support new tools Provide appropriate financial support by using assessment tools like the COSN tool for measuring the value of investments